Conquer Advertising

Conquering Advertising Through Social Media

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I will explain how utilizing Social Media is a great way to advertise and promote your business, as well as look for new clients and effectively approach.

One of the fastest growing streams of marketing and advertising is social media. This is no surprise, nor is it a brand new phenomenon. Since social media has rolled out on the scene some 10 or 15 years ago; depends on which one you follow the most, social media has not slowed nor shows any signs of slowing down.

That’s nothing new

This is no new news to anyone in marketing, advertising, sales, or plain anyone who spends a couple hours a week: or a day on social media. The problem is so few are effective at properly utilizing and taking advantage of this incredibly huge and unbelievably cheap platform to reach hundreds or thousands of customers. Many are right in your market, community, network, and within reach. The real problem that lies here is being able to effectively reach these customers in a way that engages them.

So What Am I Saying

I spend hours a day on 4-5 social media platforms mainly in this order of time and consistency:

Facebook

Twitter

LinkedIn

Instagram

Between the other handful of other social media outlets I will spent a few minutes a day, or maybe up to an hour a week. I was watching some videos, reading articles, and surfing around on blogs on how to make a effective post. I then pulled up some notes from a marketing conference I was at five years ago. Guess what…. What people were sharing in videos, articles, and blogs hadn’t changed from what I had learned and taken notes on five years ago. The game of effectively converting social media into prospects, then clients has not changed much in five years from what I read recently and what I learned five years ago.

So What’s My Advice

My advice is to do research on potential clients or groups. Post, and share things on social media the the potential client or group would be interested on clicking, watching, or straight up being a part of. If your after a client who is into cars, share an article about some limited production hot new model that is being unleashed soon. Comment on their post about there cars and say, “Ooh by the way, I just shared this article about the new Ford GT on my page, I’ll tag you in the comments.” The same can be done with some who likes to workout or eat healthy, share what they would want to read, find interesting, and gain value from. You are able to share this information and know these things by being engaged with your network and market.

“People don’t care how much you know, until they know you care.”

How Do You Make This Work For You

1. Research your clients, your network and what their interests are.

2. Engage the clients post to show you have a true interest in them as a person.

3. Share an article, blog, picture, video, book or anything they would find interesting and gain a true value from.

4. Engage with them, and gain feedback on what they thought of what you shared, and “Ask was what I shared helpful or interesting, funny, ect. to you?”

5. Keep engaging without trying to sell, try and share with them a free service of yours.

6. Set up a meeting, a phone conversation, or any means of verbal or physical connection to explain your services and how you feel you could add value to them, their team, and their organization.

7. Ask for the ability to earn their business and move the relationship to that of a business partnership.

Here are valuable nuggets I’ve learned and executed with social media over my career in car sales, coaching, training, and relationships in life in general. I hope you find them useful.

“You don’t know what it’s going to be, and that’s a beautiful thing.”

Noel Walsh CEO of NW&A “Conquer What You Chase” Sales Training

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